How to Buy Running Shoes for Women: Choosing women’s running shoes is not like choosing a shade of lipstick. There are a lot of factors other than color or style that you should think about. First and foremost, your running shoes should be comfortable and should be something well designed in such a way that will keep you from injury when running. Before you buy running shoes, know the type of foot you have. Dip your bare foot into a basin full of water and step on a paper. Look at arch of your foot imprint. For flat footed women, you are an over pronater. Medium arch imprint will tell you, you have neutral pronation and high arch indicates supination. Go to your nearest sport shoes store and wear the socks you normally wear. You can also bring your good old running shoes as reference to picking the perfect running shoes for you.